Published in August 2021, this toolkit was created for activists, memory practitioners, survivors and others seeking resources for turning memory into action through awareness-raising and advocacy. It was produced as part of the Global Initiative for Justice, Truth and Reconciliation’s (GIJTR) transitional justice programming in The Gambia. Creating an Advocacy Campaign draws on the deep advocacy experience of its author, Shirley Gunn, founder and director of ICSC member site Human Rights Media Centre in South Africa, and is organized by twelve key components that contribute to achieving advocacy objectives. The toolkit also features case studies from other contexts, including ICSC member sites’ memorialization-driven advocacy campaigns, and includes reflective writing prompts throughout.